David McRaney
October 19th 2009
A lovely and slightly humorous website I discovered recently called You Are Not So Smart: A Celebration of Self Delusion is pretty entertaining and informative. It takes different things we take for granted and tells you why your belief about it is wrong (hence, why you are not so smart).
The article I am posting talks about the taste of cheese. Apparently liking cheese is a cultural thing. There was a study done where they took the smell of brie (a personal favorite cheese of mine) and had people smell it. One bottle was labeled cheddar cheese and another was labeled body odor and apparently people who smelled the former said it smelled delicious and those that smelled the second bottle were revolted. They then did the same study using an MRI machine, researchers saw the brain areas associated with food light up for one group and the areas for revulsion light up for the other. Oh the power of suggestion!
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